Messages, not conversations
Since 1 July 2025 Meta charges for each delivered template message instead of for a 24-hour conversation. Messages your customers send you are never charged, and nothing is charged for a message that is not delivered.
Message Pricing
What WhatsApp Messaging Actually Costs
Your LoopChat plan covers the platform. WhatsApp messages are charged separately, per delivered message. Here is how that works and what is free, so there are no surprises.
- Charged per delivered message, not per conversation
- The price depends on the message category
- The first 1,000 service replies a month per number are free
- Your LoopChat plan fee is separate
Category changes the price
Marketing templates cost the most; utility and authentication templates cost less. Since 1 October 2026, utility templates are charged even when you send them inside an open 24-hour customer service window, and free-form service replies are free only for the first 1,000 each month per WhatsApp number.
Keeping the bill down
Send marketing to segments that will actually care, use the utility category only where the message genuinely is a utility, and answer questions with free-form replies while the customer's window is open. When a customer messages you from a Click-to-WhatsApp ad on their phone and you reply within 24 hours, a free entry point window opens, and your messages in it are free for up to 7 days.
Answer every WhatsApp message, even at 2 am
15-day free trial, no card. Live the same day on Meta's official platform.
Estimate your monthly message cost
Enter how many messages you expect to deliver in a month. Prices are the per-message rates on the LoopChat rate card for Indian numbers.
- Free: the first 1,000 service replies each month, per WhatsApp number (Meta's free tier). Service replies are the free-form messages you send while a customer's 24-hour window is open.
- Free: every message you send while a free entry point window is open. That window opens when a customer messages you from a Click-to-WhatsApp ad on a phone and you reply within 24 hours, and lasts up to 7 days.
- Charged: marketing, utility and authentication templates, including utility templates sent inside an open 24-hour window, and service replies beyond the free tier, at the service rate on the rate card.
- With more than one number, the estimate assumes service replies are spread evenly across your numbers.
- Only delivered messages are charged. Messages customers send you are never charged.